Resume
Work
Experience
2019 - 2023
Chief Brand Officer
Launch Medical
Partnered closely with CEO, CMO and marketing team to ensure consistency of the overall brand experience. Conceptualized brand identity and developed unique accompanying graphic style and tone for use in communications, marketing, video advertising campaigns, photo shoots, product specific informational videos, social media, print, website, landing pages, and product packaging.
• Generated over $2MM in product sales and distribution monthly, and over $30MM annually
• Ensured quality and consistency across a variety of touch points
• Translated brand objectives to tangible creative concepts
• Led operations for the creative team, including budgeting, vendor management, and resource management
• Managed, developed, and mentored creative team, including creative directors, digital marketing team, graphic designers, copywriters, art directors and video editors
2014 - 2020
Creative Director
JerkFit
Collaborated and coordinated with CEO and President to establish brand vision and marketing strategy while managing company-wide branding and design for over 20 fitness-based products, globally.
• Led creative efforts for brand portfolio, driving both messaging and tone by building narrative content
• Created and streamlined video, print, and digital designs for a multitude of campaigns and products
• Created and implemented global brand standards and guidelines, style-books, sales, marketing, executive presentations, and toolkits • Produced and developed product packaging designs, booth and banner designs, and point-of-purchase designs for live events
• Lead creative vision by researching industry knowledge, trends, consumer preferences and demands to develop targeted marketing strategies for products
• Revolutionized and influenced worldwide fitness branding by combining visual effects and photography
• Managed a creative team and outside vendors to create marketing materials
2012 - 2017
Principal Partner
PikeFX
Produced and developed content for feature films, broadcast television shows, commercials, and online media.
• Collaborated with show creators to build-out fictional animated worlds via motion graphics and visual effects, character designs, and development of story engine
• Created animation and motion graphics assets and layouts for high-profile clients and accounts
• Led creative conversations with studio management executives to ensure the creative vision and milestones were met on time and on budget
• Directed all aspects of video production, editing concepts, pre-production to post-production methods, and final delivery
• Evaluated and provided creative direction on pitches, storyboards, visual development, music, and mixes
Education
1999 - 2003
University of the Arts
Bachelor in Fine Arts - Animation
Skills
& Expertise
• Creative Strategy
• Branding
• Critical Thinking
• Project Management
• Strong Communication
• Collaboration
• Leadership
• Organization
• Cross-Functional
• Time Management
• Budgeting
• Mentorship
• Video Production
• Storytelling
• Content Creation
• Graphic Design
• Animation
• Photography
• Writing